Monday 3 December 2012

2013 SEO Tricks Guide

SEO is changing again and again because search engines are improving their search technologies but basic SEO of natural linking will alive forever. Before moving to 2013 SEO, lets see what changes have been done by Google. Google had come with its Panda first update on Feb 2011 for giving placement to good contents in results and Panda updates continued. Second change was Google Page Layout update which was based on giving less value to less content sites and again a big change came, which has affected to whole internet, that was Google Penguin. It has been released by Google at April 2012 for giving less value to those sites, those are not fulfilling Google Guidelines or creating spammy links. The changes are continued. Because of changes, time to time SEO is changing, those people who are not going according to changes, they might have to face problems of site ban, less organic traffic and etc. Many people have reported problems after these updates.

2013 SEO Tricks

1. Keyword Research = This is the most important part of overall site performance. Experts says that Keyword research is half victory. For researching keyword, use many keyword tools like seobook keyword tool, google adwords, wordtracker and ubersuggest, and find out best keywords for your site. Once you selected keyword then SEO will be easy for you. Then write good content related to keyword using synonyms of keywords. Put keyword in Meta tags, title, Meta keywords, description, content, image, video and in sub heading. Remember, putting keywords in meta tags, content, image, video and subheading is not spamming.

2. Domain name = According to your keyword, check domain availability. It is true that you won’t get good keyword domain availability at .com, .org or .net. This is the time of new gTLD (generic top level domains). Choose industrial domain name like for auto industry choose .auto TLD, for food industry choose .food TLD. See the image... 


Suppose, your keyword is italian food then you can choose italian.food which is more relevant to .com, .net or etc. Search engines need relevancy and you will get more relevancy through new TLDs.

Note - New gTLDs have been introduced by ICANN for providing domain name availability to users. So, grab the opportunity and get gTLD domain registrations.

See Video



 
3. Link Building = Link Building is critical and sensitive part of SEO. Some people believe on links, they don’t care about the place whereas some people are very choosy for links. First you should know about do follow and no follow, no-follow links are waste of time except some places which gives traffic, but no follow links do not pass any value for organic SEO. You should use no follow attribute addon on your firefox, chrome or any browser you use for checking do follow links and no follow links, first check attribute and then build links. Now we are going to see link building areas. Some traditional areas are: - article links, press links, directory links, forum links, profile links, bookmark links, comment links and so many. I dictate one by one which is good and why?

a) Article Link = Choose high PR and high Authority Article site which gives do follow link, write an informational article of 500+ words according to new trend and publish in article site, if you are choose article site according to your niche then it will be more beneficial for you. One more thing, do not syndicate your article because the more you publish, the more you will get duplicate spammy links. So publish at one place only.

b) Press Link = Same with Press Release.

c) Profile Links = Profile links are useful, if your profile is much viewed by people, your profile has rank, your profile is useful for people but it is not possible with many people, so profile is waste of time but when you register yourself put your profile with good description but avoid just making profile for spammy links.

d) Comment Links = 80% Comment links are spam and no followed. But there are also good do follow comment links. Do follow comment links are helpful but no followed are good for nothing.

e) Forum Link = Forum Links are really helpful, create user in top 2 -3 forums of your industry and check their do follow status in signature by checking other users. Become good forum contributer and put links in signature, do daily posting with good description, it will help you a lot.

f) Social Sharing = Social Sharing is best tool to optimize your website. Search engines value social sharing and know about trends. Google plus, facebook and twitter are leading social media, therefore create user in these social places and do social sharing. Always remember to put hashtags.

g) Social Bookmarking = Social bookmarking is not so much useful because people do spamming here now and most of the social bookmarking are no followed.

Please give your suggestions about new 2013 SEO Tricks.

Thanks
Avinash [SSIS]

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