Food industry is fastest growing industry over the internet market
place and there is much competition in food related domain names. Food word
gets over 100 million searches in a month. People can get higher traffic in their
food industry through new Food gTLD. ICANN (Internet Corporation for Assigned
Names and Numbers) will release .Food extension in Dec 2012 or Jan 2013.
By Food gTLD, food industry will get a specific category for
their domains. Suppose, you are from Chinese food industry then you can get
domain name Chinese.food, which is more specific then .com extension. Food gTLD
will change the food online market, because .food extension looks more compatible
than .com, .org, .net and etc.
1. Relevancy - .food extension will be relevant to food industry.
2. Traffic - It will send more relevant traffic than .com extension.
3. SEO - SEO will be very relevant will .food extension.
4. Brand - Branding will be easier.
5. Identification - .food will be identification of food industry so people and search engine can understand easily about category.
.com Vs .food
1. Food gTLD is specific for food industry whereas .com extension is for all websites. Therefore, search engine will believe on .food extension in future.
2. Public will believe on .food extension than .com extension for knowing about food industry.
3. Branding will be easy for food industry whereas it will be difficult to brand with .com extension.
4. Internet will become easier and domain name memorization will be easier than today.
5. Search engine faith will goes more to .food extension for food industry than .com extension.
The future market of food industry will depend upon .food
extension and other extensions will be less used by people. People can now
reserve their food gTLD from online market places by http://www.fooddomainia.com.
Pre-registration is going on for food gTLD and after pre registration;
applicants will get their domains in last month of 2012 or first month of 2013.
Food industry should not wait for reserving their extensions because this time
will never come again for reserving your brand name domain with specific .food
extension. People can pre register .food extension at $0.
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